Branding and design for Nature’s Gym – Glendales’ volunteer conservation programme. This is an environmental, health and excercise project across several London boroughs.
Research shows that gardening can help mental as well as physical health as well as offering the opportunity to engage with other. people.
The brief was to design a logo which suggested gardening, the outdoors, physical work, friendship and companionship.
The logo can be used as a stencil for those involved, to easily use at sites where the projects take place. There is also a “clean”, smaller version to work on digital platforms and for social media, where a large amount of the organisation, engagement and interactivity takes place.