A ‘people focussed’ approach to branding for Lewisham Council regeneration projects.

Many local government branding campaigns involve featureless CGI mock-ups of projects. We wanted to inject some personality to hoardings/posters by using images of local people and the type people who may use he facilities being built, along with positive messaging set in an eye-catching neon version of the Council’s typeface to give a progressive feel. A palette of vibrant, positive colours was also chosen.

Hoardings, posters, lamp post banners, leaflets and publications were produced using the style.