Having worked on the artwork and print and digital promotional campaign for Courtney Barnett’s debut album “Sometimes I sit and think, and sometimes I just sit”, we were asked to produce a “selfie” promotion. Fan’s would have the opportunity to have their picture taken in a full size replica of the chair and mat featured on her album cover.
Having already produced a pop-out miniature model of the chair on the album cover as a promotional give-away, we tweaked and enlarged the template to full size and dusted down our woodwork skills to produce the chair. We then replicated the mat on heavy vinyl and continued this with the album title on a banner behind the chair.
The chair featured in several events, starting with a performance by Courtney at Rough Trade East, London and proved popular with audiences who could upload their album cover selfies to feature on Courtney’s website.