Animation and production of a video encouraging residents to take part in a consultation regarding recycling in the London Borough of Lewisham.

Scripted to appeal to people’s environmental conscience, we also played on local pride by using Lewisham places and landmarks throughout the animation and chose a local primary schoolboy as the narrator.

The video has attracted a large number of viewers and the average viewing time is over 80% of the duration of the video. This is well above average for a video of this duration.

We also designed leaflets, postcards and JC Decaux posters for outdoor sights around the borough to increase awareness.